How to increase store conversion rate?

Hi,Can the conversion rate of independent websites be improved through major social media?Thanks

Hi,@May

Trevor from SHOPLAZZA here. Welcome to the Community!

The conversion rate is the number of orders divided by the visiting users. The main role of major social media is to attract traffic. It is better to first do the conversion rate and then attract traffic. If you just focus on increasing the number of visitors to your stand-alone site, you will eventually hit that ceiling one day. The inability to bring in more visitors is either because you already reach the vast majority of people in your niche, or because your niche is too big to reach more people.

Which is better for conversion rate through social media or conversion rate through EDM??

The focus is different and cannot be compared. Most users subscribe and click through EDM.

I hope this is helpful, please let me know if that works for you, thanks!

If you have any further questions, be sure to reach out to SHOPLAZZA support.