Global Business Solutions   Marketing

What is private traffic? Acquiring new buyers is getting more and more expensive. Deeper engagement with the ones you already have is the way to go in China. “Private domain traffic,” is the term that’s captured the he…

Estimated time to read: 5 minutes. The popularity of TikTok has really exploded around the world in 2020. The past few months have shown that TikTok is more than dance videos and weird challenge compilations. TikTok can…

Estimated time to read: 5 minutes. The value proposition is one of the pillars of a successful marketing strategy. It allows your customers to quickly understand if your solution addresses their problem, and therefore i…

Estimated time to read: 7 minutes. Far from being the partridges of the year, podcasts have just gone through fifteen years during which their success has never wavered. They represent today a major stake for the large …

Estimated time to read: 5 minutes. But in fact? Why is it necessary to say “thank you” to your customers? Is it useful? Yes of course! Thanks, are a powerful tool for building loyalty! Indeed, the more you show your gra…

Estimated time to read: 7 minutes. The customer journey map allows your organization to visualize all the points of contact with its customers. After all, isn’t there a better way to understand our customers than to see…

Estimated time to read: 8 minutes. Emailing is considered one of the most effective ways to develop a business’s marketing strategy. It is a very popular tool, whether it is to generate more revenue, to increase brand a…

Estimated time to read: 5 minutes. The power today is in the hands of consumers, who co-create brands online through star ratings and reviews posted on search engines, social media, and review sites. The image of a com…